Streamline your workflow and consolidate the details by bringing your entire nonprofit fundraising process under one roof. Working with a single partner for creative and delivery eliminates the questions and confusion that can arise from offloading your digital and direct mail fundraising concepts onto a third party. No more missed deadlines, production stalls, or communication black holes. With over 60 years in the direct mail printing business, we have a deep history of accurate, on-time production, and we carry this standard into the digital age.
Collaboration and open communication are the cornerstones of our process. Partnering with Concord Direct for end-to-end creative, production, and delivery services enables you to remain involved with your campaigns every step of the way, reducing the risk of missed deadlines, botched email lists, or costly print run inaccuracies.
By applying creative thinking to our production services, we uncover innovative ways to accelerate your timeline and maximize your budget. Whether it’s repurposing your content into an email welcome series or shaving 1/8” off of a greeting card to save thousands on your mailing costs, our team of experts work together across all channels to support your success.
Eliminate the variables that lead to missed deadlines and budget overages. Our full set of state-of-the-art digital, printing, and mailing services create a transparent workflow that keeps you in the loop.
No matter the shape, size or quantity, our direct mail printing services can deliver. Whether it’s a black & white letter or a dazzling, color-rich print, we’ll make sure your direct mail fundraising campaigns grab your donors’ attention and keep it.
Your data is the backbone of your fundraising efforts – be sure you get the most out of it. Our expert quants will work with your data to best fit everything from traditional direct mail to complex multi-channel marketing campaigns.
When fundraising for nonprofits, timing is everything. Our capacity, speed, and efficiency help you meet even the most challenging fundraising deadlines.
Decades of experience and our unique postal logistics platform ensure your mail is delivered on-time, at the lowest price.
Facing budget constraints compounded by the COVID-19 pandemic, the client’s direct mail campaigns were under increased scrutiny to deliver improved performance and help bridge the revenue shortfall from canceled fundraising events.
Knowing that the client needed innovation that moved the needle, we developed a two-pronged approach that included on both segmentation and package improvement.
While several internal stakeholders wanted to reduce overall mail volume (and thus costs) by decreasing the number of mailings, we worked with the client to implement a more strategic plan that refocused their approach. By examining the current mailing list and leveraging advanced analytics to dive deep into segment performance, we strategically selected the best segments to target for reducing mailings. With fewer mailings to less-profitable segments, we quickly reduced the cost outlay to the client.
With a more precisely-targeted audience, we then revised package creative to test against a control. The control package featured a four-color letter, reply, and brochure, all in a monarch envelope. It included a 3” x 5” window decal premium and cost $0.446 per package. By repurposing the window decal imagery into a comparable sticker and changing the carrier to a #10 envelope with two-color printing (to appear on-brand with red/white/blue colors), we lowered the cost-per-piece to $0.410.
The test was markedly successful. The test package increased the response rate from 5.05% to 5.23%, a difference of 3.6%. The test package also increased average gift from $23.50 to $24.43, a 4.0% lift. When rolled out to the entire audience, the new package and refined segmentation accounted for a 17% increase in net revenue.
We continue to work with the client on a focused and strategic approach to direct mail. After seeing the above results, the client has committed to relying on performance-based segmentation for all campaigns, ensuring that they make informed decisions about where they can reduce spend while still increasing net income.