The perfect digital fundraising agency understands your organization inside and out. What’s important to the people you serve? What influences your donors? Is your presence on Web, email, and social media driving revenue growth? Our approach to digital marketing for nonprofits blends the wealth of data at your fingertips with our creative expertise to create innovative solutions that deliver higher ROI.
Your digital fundraising agency should provide integrated solutions that strengthen your message, not scatter and dilute it. We help you grow your audience and create high-performing direct response programs that fit seamlessly with your other campaigns and overall messaging. When you treat social like a direct response medium and coordinate digital activity with direct mail and telemarketing, you’ll get results. As experts with a long track record in digital marketing for nonprofits and a bird’s-eye view of your organization, we’ll help you get there.
Elevate your organization’s profile across all your channels. Join some of the world’s most noteworthy nonprofits by integrating Concord Direct’s proven digital solutions into your campaigns.
We can help you understand your audience, select cost effective technology, design, and build your app or digital platform. Then we’ll help you take it to market.
Improve the performance of your direct response programs by treating every digital touchpoint as an important piece of your fundraising strategy.
Roll out digital campaigns that generate measurable results. Work with nonprofit specialists who use your data to uncover exactly what resonates with your audience, then use these insights to create donor-specific digital communications.
If it’s been awhile since you’ve made updates, your organization can probably benefit from a quick tune-up of your email and social programs. We can help with a quick program that overhauls your email templates, social images, and landing pages.
A client came to us seeking help with a digital program that plateaued in growth. Without new leads, their online fundraising had remained static for many years. They reached out to Concord Direct for guidance on how to best apply a minimal investment to build a pipeline for attracting and converting new online donors.
With a limited budget, there was no room for paid media investment, so we relied entirely on a $40k/month Google Grant for lead generation that remains in place today.
We developed a series of downloadable lead gen offers relative to their work of supporting missionaries, such as “Your Guide for Praying the Rosary” and “Prayers for Peace.”
Creating a custom welcome series to onboard new leads was a key priority, so we implemented a revised email calendar, added cultivation content, introduced testing strategies, and redesigned Franciscan Mission Associates’ email templates.
Finally, we optimized the client’s donation form to ensure the lowest abandonment rate possible and close the final leak in their conversion funnel.
For the past four years, we have helped the client successfully acquire and convert Google Grant leads to donors, allowing their online program to grow from $94K to $387k.
Email open rate: 19% (2019 M+R industry benchmark is 15%)
Email CTR: 3.34% (2019 M+R industry benchmark is 0.42%)
Email response rate: 0.48% (2019 M+R industry benchmark is 0.06%)”