Understanding what inspires your donors to give is the key to unlocking greater returns. The emotional drivers and language cues that work for one set of donors can fall flat with another. Generating creative fundraising ideas for nonprofits that drive results requires peering into your organization’s data to figure out what truly resonates with your organization’s audience, then crafting your communications around the messages that motivate them to give.
We use the most effective testing procedures, from audience interviews and A/B testing to Donor Driven Design (powered by DonorVoice), to provide you with accurate predictions about which creative executions will deliver the greatest impact – before you kick off a full fundraising campaign rollout. Or, if you have a direct mail campaign piece that isn’t performing as well as expected, our insightful Creative Package Review services can shed new light on exactly why it’s underperforming – and determine what you can do to fix it.
Sometimes, campaigns just need a little CPR (you know, “Creative Package Review”). Do you have an email or direct mail campaign that isn’t performing as it should? We’ll give you our opinion on how to fix it – free. Why? Because we love helping nonprofits.
Send us a PDF of your creative and we’ll get to work. We’ll ask you some additional questions about costs, audience, performance, delivery timing, messaging and more. We’ll evaluate your goals and your current campaign, then send you a 1-pager outlining what’s causing the poor performance, along with our suggestions for fixing it.
There’s no obligation for you to work with us, but we hope you’ll take the information and put it to good use. Our experience in direct marketing for nonprofits has shown us what works and why, and our Creative Package Review brings this benefit to you.
Partner with a creative nonprofit marketing agency that takes the time to get to know your organization personally and continues to learn what works, so that we can build creative "best practices" for your unique program and donor file. Our comprehensive creative process is based on deriving the most impact from the unique relationship between your organization and your donors to stretch your marketing dollars further.
Are your past and current marketing efforts delivering maximum impact? By taking a thorough, multi-channel review and assessment of your past marketing materials, we help you uncover opportunities to drive deeper engagement.
Stand out in the mailbox or on the screen with campaigns developed by experts who are constantly applying insights that serve organization’s objectives. Our team of visual artists ensures that your message looks compelling and matches your mission.
Get your audience’s attention with innovative creative that generates the most bang for your budget and supports the direction of your overall communications.
Incite donors to get involved with impact-oriented designs. Arresting imagery and compelling copy perfectly capture your creative strategy and drive engagement that meets your fundraising objectives. Expert creative direction turns every initiative into an unforgettable campaign.
A boarding-school client needed to refresh its donor acquisition package to attract high-value, mission-based donors. The original campaign was an outstanding success in terms of fundraising, but because of the call to action, many donors accidentally restricted their gifts for “milk” on their checks, and the school was forced to designate those funds to purchase only milk. As a result, the school had an overwhelming surplus of money designated for “milk”, but they still needed funds for other critical items, namely food and school supplies.
First, to solve the problem of funds having to be designated to purchase only milk, Concord Direct recommended pivoting from “Milk Tickets” to “Meal Tickets”, highlighting the importance of providing food to the children attending the school. Like the Milk Tickets program, the Meal Tickets package asked donors to sign and return a ticket with their donation — an involvement tactic proven to increase response rates. Each package included three ticket choices: $15 for juice and milk, $25 for school supplies or $30 for food. The creative clearly promote the need for more than milk and engaged donors with the school’s mission.
Recognizing that some students were going hungry when they went home over the weekend, the school introduced a Weekend Backpack program. Building on the success of the Meal Tickets package, we developed a Weekend Backpack package that included a letter explaining how the new program worked and what it provided for just $5:
Each bag holds two days’ worth of healthy food items that are easy for little hands to open and don’t require refrigeration or cooking. We privately place these little bags into their backpacks so no child is ever embarrassed about not having any food at home. None of the other children will ever know who gets one.
Instead of offering a premium item, Concord Direct recommended asking donors to choose and send back gift tags with uplifting messages (“You can do anything!”) personalized with the donor’s name. Teachers place the tags on each child’s bag of weekend food, giving donors a chance to feel a part of the school’s mission. The package also includes a photo card featuring a student and a personalized thank-you card from a student.
The Meal Tickets package solved the problem of designated funds while performing comparably to the Milk Tickets package.
The Weekend Backpack package cut the cost to acquire a new donor from more than $20 for the Meal Tickets package and more than $41 for a competitor’s package to only $9.
The average gift ranges from $22 to $50 — well above industry standards for this type of organization.