Your fundraising efforts not only support your organization’s critical mission, but also provide the lifeblood for your operations. With so much on the line, you’re tasked with creating campaigns that don’t just speak to donors, they need to achieve your objectives for audience growth, engagement, and revenue. Competition for audience attention and conversion challenges mean that every marketing dollar must work harder than ever to generate results. But how do you bridge the gap between where you are and where you need to be?
Genuine success comes from working with fundraising consultants that get to know your organization personally. That means understanding how your campaigns are currently performing, examining the health of your programs, then aligning your organization’s goals with future program metrics. Through a disciplined, data-supported approach developed over decades as nonprofit fundraising partners, we adapt our verified strategies to conform to your unique organization, delivering results you can measure. Our proven approach swaps out assumptions for an effective course of action, grounded in data.
Work alongside an experienced team that equips you with valuable information to illuminate your path forward. As expert nonprofit fundraising consultants, we help you navigate the complete cycle of donor outreach and audience building in a way that dovetails perfectly with your organization.
Enhance your program performance by taking a closer look at what’s working and what you can afford to leave behind. Our in-depth program analysis tools reveal opportunities to strengthen your programs by achieving true alignment with your brand.
Maximize audience reach in all elements of your program and achieve greater ROI on your marketing spend. A transparent, clear-cut strategy eliminates surprises during every part of the process.
Stay in the loop every step of the way. Schedule and status updates help you to manage costs and timelines so you remain in control of your marketing budget, further increasing your marketing ROI.
Move forward with confidence. Use our proprietary simulation and reporting tools to ensure your program meets its short- and long-term goals.
Looking for strategies to retain donors, offset attrition, and increase revenue, the client came to us searching for cost-effective ways to re-engage lapsed donors and more effectively target active donors likely to make major gifts.
By deep-diving into their data, we discovered they had been experiencing a significant decrease in lapsed-donor reengagement, due primarily to a large reduction in volume and spending for the segment. Rather than ramp up to previous levels to revive the lapsed donor program, we took a strategic approach, using highly targeted, data-driven, and predictive-growth models, we determined which lapsed donors were most likely to respond and donate at a higher level. Using this data, we deployed three targeted mailings in FY20 and are planning to increase volume by 50% in the coming year.
We further targeted donors who were likely to make major gifts by examining wealth capacity scores and major gift likelihood scores (i.e. propensity to give). While data showed these donors had the capacity and propensity to give large gifts, their giving history was much lower than their potential — similar to levels of their other donors. To fully maximize this segment, we separated this audience from the rest of the file and created mailers that used higher-end formats and postage treatments. We also added more personalization, utilized different versions of letter copy, and employed more aggressive ask arrays.
Early results indicate that the FY20 lapsed donor mailings will finish at a lower donor reactivation cost than the client’s prior lapsed donor program and will likely yield more than 10,500 recaptured lapsed donors.
The program to target major gift donors has generated a 241% lift in net revenue per donor from this audience.