When budgets and staff are stretched, your campaigns are under pressure to deliver. You need results-focused tactics that increase your return on investment. With our low-risk, plug-in programs, you get an ultra-efficient, customized solution to your unique challenge.
Take a deep dive into your organization’s data to see where your marketing dollars generate the most influence. We measure the health of your data file, examining donor data for the past five years, then analyze trends based on 42 specific characteristics, including where donors came from, how much you spent to acquire them, and how they’re performing.
The Concord Direct Index (CDI) lets you know your true ROI on different campaigns, different segments, and different acquisition channels, including retention rates and average gift size. More importantly, it shows the direction your development is headed, what’s causing it, and where you should act to influence it. We use this information to determine where your campaigns should focus to make sure they’re most effective.
Finally, the CDI provides data-rich models for predictions five years into the future. These “good/better/best” scenarios outline specific outcomes based on various levels of investment. You’ll know exactly where your campaigns are headed, five years before you get there.
Donor Driven Design connects statistical predictability to donor preferences that were previously considered too subjective to measure.
We start by deconstructing your proposed package into its core elements, including letter/message, images, premium, insert, and reply card. Then we develop multiple creative versions that are different enough to give you a clear read on preference and direction. Using a comparison grid, we concisely organize the versions of your package elements, then combine different versions of each element to assemble various packages for testing.
Using conjoint analysis software and a team of experts in direct marketing for nonprofits, we can clearly identify which elements (letter, image, reply device, etc.) carry the most “weight” with respondents. From there, we help you create a “super package” filled with messaging that has been statistically proven to resonate with your donors.
Interested in learning more about how Donor Driven Design works and how it can help your organization?
Are you looking for a way to generate fresh, relevant, and valuable content, but you’re short on staff time?
The CD2 empowers you to take advantage of inexpensive digital distribution channels and deliver more value to donors and prospects. You’ll be able to share content that matters to them, and at a price low enough so you won’t need to include an appeal in every communication.
Through our partnership with Countable and their expansive network of writers and reporters, we find and license exactly the content your supporters want. We source each piece, package it to fit your brand and messaging, and deploy it to your audience across email, social, and blog programs. They get updates on issues that matter to them. You get to position yourself as a valuable resource for information on issues they care about.
With the Concord Direct Content Developer, your organization will have a virtually unlimited supply of stories and articles that speak directly to the hearts of your donors and prospects.
Sometimes, campaigns just need a little CPR (you know, “Creative Package Review”). Do you have an email or direct mail campaign that isn’t performing as it should? We’ll give you our opinion on how to fix it – free. Why? Because we love helping nonprofits.
Send us a PDF of your creative and we’ll get to work. We’ll ask you some additional questions about costs, audience, performance, delivery timing, messaging and more. We’ll evaluate your goals and your current campaign, then send you a 1-pager outlining what’s causing the poor performance, along with our suggestions for fixing it.
There’s no obligation for you to work with us, but we hope you’ll take the information and put it to good use. Our experience in direct marketing for nonprofits has shown us what works and why, and our Creative Package Review brings this benefit to you.