If you haven’t heard by now, single-channel fundraising has gone the way of the flip phone. As in, it’s dead. Long gone.
That’s why, earlier this year, Concord Direct acquired Colorado-based digital fundraising agency Strength in Members (SiM)—AKA experts in all things digital. (Check out the press release.)
Concord Direct and SiM have worked collaboratively for over two years, helping organizations develop winning multi-channel marketing campaigns, from direct mail to digital lead acquisition, strategy, program development, email creative and production, and search and social advertising.
As digital increasingly becomes part of the marketing channel mix for our clients, it has become increasingly important to seamlessly integrate digital into the overall strategy rather than maintain it within a silo. Knowing this, it made sense for Concord Direct and SiM to formally combine to further integrate the direct mail and digital solutions we develop to help our clients achieve their goals.
SiM was found in 2012 by Peter Genuardi. The organization has since worked with leading nonprofit brands such as Catholic Relief Services, Human Rights Campaign, Sierra Club, Morris Animal Foundation, and KaBOOM! Genuardi will now lead Concord Direct’s digital team as Executive Director of Digital Services.
Concord Direct will continue to serve clients out of its offices in Concord, N.H., Baltimore, Md., and now Boulder, Colo.